Surfing, Skateboarding and Social Media Marketing

If you are into surfing or skateboarding, you’ve got stories.  I know because I’ve seen them all over the internet when I was doing research for a talk I gave on Social Media Marketing to the Board Retailers Association at Surf Expo 2009 in Orlando.  Via pictures, videos, blogs, meet-up groups, events and LinkedIn groups  – there are tons of conversations happening online where fans a.k.a. customers are telling stories and talking about brands.  Marketing is all about telling stories, and for board retailers there is plenty to talk about.

The slides are here for your viewing pleasure.

View more presentations from Julia Gorzka.

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