Why do People Use Social Media?

October 6, 2009

People use social media because it’s easy It’s easy to upload a video to YouTube.  It’s easy to share photos on Flickr.  It’s easy to connect with friends on Facebook. Social media has made it easier for all of us to tell stories about our experiences. Customers use social media to publish stories about their experiences [...]

Surfing, Skateboarding and Social Media Marketing

October 4, 2009

If you are into surfing or skateboarding, you’ve got stories.  I know because I’ve seen them all over the internet when I was doing research for a talk I gave on Social Media Marketing to the Board Retailers Association at Surf Expo 2009 in Orlando.  Via pictures, videos, blogs, meet-up groups, events and LinkedIn groups  [...]